Brave or DuckDuckGo: Which is Best for Your Online Search Experience?

As an alternative to traditional search engines like Google, Brave Search has been gaining traction among users who prioritize privacy and transparency. Launched in public beta testing in June 2021, Brave Search aims to provide a multi-platform, private, browser/search experience that sets it apart from the Big Tech platforms.

At its core, Brave Search is designed to be ad-free, with users who want to avoid ads required to pay an undisclosed amount. However, the company reserves the right to show ads in the future, similar to Google's model. Despite this potential caveat, Brave Search has made significant strides in terms of quality and critical mass, earning it a spot as the default search option for Brave Browser.

One of the key advantages of Brave Search is its commitment to user privacy. In a statement of principles posted online, Brave promised that it would not track or profile users, using its own search engine whenever possible (reaching out to Bing and Google when necessary). Additionally, the company is transparent about its search algorithms and ranking systems.

For those already using Brave Browser, setting Brave Search as your default search engine is a straightforward process. Simply tap the three vertical lines at the top right of the browser window, scroll down to Settings, and click on the option to set Brave Search as your default search engine.

In comparison to DuckDuckGo, another popular private search engine, Brave Search offers similar benefits, including ad-free searching and a commitment to user privacy. However, Brave Search's multi-platform approach sets it apart, allowing users to access its search capabilities across multiple devices and platforms.

Ultimately, the choice between Brave Search and DuckDuckGo depends on individual preferences and needs. Both options offer a more private and transparent online search experience compared to traditional search engines like Google. By considering these factors, users can make an informed decision about which search engine best fits their online habits and values.

Brave or duckduckgo